Giving Customers What They Really Want: The Black Bra Problem, and What We Can Learn From It In my last blog, The Rise of the New Retailer, I talked about how people are no longer using high street shops for their purely transactional purchases. They want something...
The Rise of the New Retailer: Why the High Street Isn’t Dying, It’s Evolving Every few months, another headline appears declaring the death of the British high street. Yet every time I walk into Wadebridge, where my own business lives and breathes, I see something entirely...
Reviving the High Street: Strategies for Independent RetailersWhen I first opened Mish in Wadebridge over 15 years ago, the high street was already starting to shift. Online shopping was gaining ground, footfall was unpredictable, and everyone had an opinion on what would "save" the high...
Five tips to improve the customer experience on your websiteOften when a company wants to improve the customer experience on its website the basics can get overlooked and they look for costly solutions. The problem with this is, if some of the fundamentals are missing,...