AI on the High Street: 5 Ways ChatGPT Can Boost Small Retailers When I first heard about ChatGPT, I’ll be honest — I thought it was just another tech fad. But after testing it in my own businesses, I quickly realised it’s a game-changer, especially for...
For Shop-First Retailers: Taking the Leap Online Most of my clients start the other way round. They’ve built a trusted local presence, then realise they need to expand their reach or future-proof their business. Going online can feel overwhelming, but here’s where I always recommend beginning:Google...
Beyond the Shopfront: Building a Multichannel Retail Strategy on a Budget When I started Mish, it wasn’t with a boutique on the high street — it was with a website. I built the business online first, then opened our bricks-and-mortar shop several years later. That’s the...
Reviving the High Street: Strategies for Independent Retailers When I first opened Mish in Wadebridge over 15 years ago, the high street was already starting to shift. Online shopping was gaining ground, footfall was unpredictable, and everyone had an opinion on what would "save" the high...
Five tips to improve the customer experience on your websiteOften when a company wants to improve the customer experience on its website the basics can get overlooked and they look for costly solutions. The problem with this is, if some of the fundamentals are missing,...
How using the correct terminology could be costing you customers and sales We are often reminded that perfectionism can get in the way of actually completing tasks, but how often do we think about the impact of using the correct terminology, versus the language which is...