Is this you?
- Fittings are inconsistent, and you’re not confident your team has a clear standard.
- Certain sizes or styles fly off the shelves, while others gather dust.
- Your average basket size isn’t growing — customers rarely add extras.
- Your online store isn’t converting as strongly as your shop floor.
- You know the lingerie market is competitive, but your brand isn’t standing out.
If you’re nodding along, you’re not alone. Many lingerie retailers face the same challenges — but with the right systems and strategy, they can be fixed.
How we can help:
At The Retail Fixers, lingerie isn’t just another category. It’s where it all began.
After 17 years building and running Mish — a multi-award-winning lingerie and swimwear business — we know exactly what it takes to succeed in this space. From fittings to range planning, customer experience to e-commerce, we bring deep, practical expertise that generic consultancies can’t match.
We’ll help you:
- Standardise fittings so every customer gets a consistently excellent experience.
- Balance your size curve and buying strategy to reduce dead stock and free up cash.
- Optimise your product pages with fit notes, imagery, and descriptions that convert.
- Train your team to upsell with confidence — boosting AOV without pushiness.
- Develop a promotional and marketing plan that builds loyalty and drives repeat business
What you will gain
By the end of your consultancy package, you’ll have:
- Fitting protocol + CX playbook → a step-by-step guide to delivering consistent, expert fittings.
- Size-curve and range plan → clear buying strategy that minimises overstocks and gaps.
- Online PDP template → product page structure that increases conversions and reduces returns.
- Upsell & AOV tactics → prompts and systems that encourage add-ons naturally.
- Launch / relaunch checklist → whether opening a new store, introducing new ranges, or repositioning, you’ll have a clear plan.
Why work with us?
Because we know retail inside out — and we’re doing it right now.
- 17+ years in lingerie & swimwear retail: as founder of Mish, we built a multi-channel business from scratch — from high street to e-commerce to Amazon — and won multiple national awards for customer experience and innovation.
- Proven results with other independent brands:
- Strengthen their online strategy in a competitive luxury market.
- Growth planning and channel strategy.
- Multichannel expansion and marketing systems.
- Scaling product ranges and improving retail visibility.
Recognised expertise: National awards from Drapers and Stars Best Shop Awards, plus partnerships with regional support agencies (Unlocking Potential, Creative Skills, etc.).
Unlike generic consultancies, we bring hands-on experience as operators and a track record of helping Intimate Apparel SMEs today.
Hear what Lucy Cox, Founder of Halto has to say:
“We approached Michele about the possibility of mentoring us as we developed and launched Halto, and can honestly say we have never looked back. What a superstar she is! Cool, calm and knowledgeable with a fantastically strategic brain. Not only has she taken the time to sit down and get to know our brand and its potential, but she has introduced us to some game-changing contacts. Thank you Michele. Team Halto love you!”
How we have helped our clients
We have covered the following areas,
- Business Start Up
- New product development
- Business strategy for growth
- Brick to clicks
- Fit and new product testing
- Optimisation of current online store
- New retail store launch
- Bra Fitting
This has been delivered in a number of ways including workshops, 121 coaching, event speaker and staff training
Sound familiar? Book a 20-minute call and we’ll show you how The Retail Fixers can help turn those challenges into growth
Let's work together.
Or if you prefer, you can drop us an email here